Female Focused Hospitality Training

Nowadays, women business travellers account for almost 50% of all business travellers, couple this with the fact that womens' spending power is at its highest ever (with 80% of consumer decisions made by women) it's not difficult to understand why you might wish to tailor your service to attract and retain this valuable customer segment.

By nature women are loyal to a brand that takes care of them and they are more likely to recommend your hotel to others if they have great service.

Of the hotels that maiden-voyage.com inspects on a monthly basis, up to 70% fail to meet our exacting criteria that we know our members expect from a comfort, safety and customer service perspective. In response to this we have launched an integrated female-focused hospitality package, designed to meet the needs of hotels that recognise the importance and value of the corporate female guest.

Unique in the market place, over 40% of the course content is bespoke and tailored to your specific hotel, the package includes:

  • 360° feedback from staff, guest surveys and an experienced hospitality mystery shopper
  • Material which covers the entire experience from initial enquiry to check-out
  • Latest intelligence on female targeted marketing and customer service
  • Space for up to 15 delegates from concierge, sales and marketing, general management, front desk, food & beverage and housekeeping teams
  • Service excellence
  • Dealing with difficult situations
  • Boosting business, up-selling and cross-selling to the professional female guest
  • Action planning and business change

Qualifying hotels that successfully pass the female friendly inspection within 3 months of completing the course will also be be given six months of free advertising on maiden-voyage.com (see female friendly hotels)

All of our trainers are experienced hospitality trainers and ex-hospitality staff.

To request more information and a course outline click here

Testimonials

"We were very keen to assess the hotel's suitability to the lone female traveller in order to enhance the service experience of our guests.

Working with Maiden Voyage, the hotel went through a robust assessment and training programme in order to enhance the key touch points for our female guests. With the advantage of spa facilities, on site car parking and  varied dining options the hotel already had some unique benefits in place, however, taking key members of our team through the training process was hugely beneficial to develop our skills and suitability for this growing market."

Matt Byram, General Manager At the Crowne Plaza Leeds

"The Female Focused training facilitated by Maiden Voyage, allowed the Thorpe Park Hotel team quality time to review the 'hotel journey and experience' of our female guests . It has helped us consider some enhancements to our style of service.

We covered Spa treatment opportunities, availability of female focused reading material in lounges and restaurants, to ensure a discreet check-in service was offered, and that menus, especially room service, included lighter options.

These and many more helpful hints to differentiate our female friendly service was delivered in a motivational environment by the trainer."

Gordon Jackson, General Manager at the Leeds based Thorpe Park Hotel and Spa

"We recently ran two days of maiden-voyage.com's Female Focused Hospitality Training.  The training was comprehensive and brought new material and included female consumer psychology and feedback from our own guests.  It forced us to view our hotel through 'fresh eyes' from the perspective of the lone female traveller and alerted us to some of the nuances that make the differences to a female guest.  As a result we have implemented simple, but practical tweaks to our product and service, which have gone on to delight all of our guests and as a result we are now even better equipped to increase guest satisfaction."

Colm Kelly, General Manager, K+K Hotel George, Kensington, London